JuanUp 2025: Level Up Your Accounting and Tax Experience
- Yasser Aureada
- 6 minutes ago
- 2 min read
JuanUp 2025: Level Up Your Accounting and Tax Experience at Whitespaces Manila
Aug 15, 2025

Embracing Innovation, AI, and Value-Driven Practices in Accounting
On August 15, 2025, YRABSC proudly joined JuanUp 2025: Level Up Your Accounting and Tax Experience at Whitespaces Manila. The event gathered industry leaders, innovators, and professionals to explore how technology, digital transformation, and mindset shifts are reshaping the accounting and taxation landscape.
Attendees from YRABSC included:
Atty. Sheena M. Dioneda, CPA
Ma. Cheska L. Zubieta
Cristopher C. Remoroza
Event Highlights
1. From Paper to Insight: An Individual AI Partnership for MSMEs
By JuanUp x JP Digital-Pinas x JuanTaxThis talk introduced how Artificial Intelligence can empower micro, small, and medium enterprises (MSMEs) by transforming traditional paperwork into actionable insights. AI-driven tools are paving the way for more efficient, data-based decision-making for business owners.
2. Spotlight Talk: Wais, Wise & Online – How I Built a Digital Consulting Practice After 60
By Mommy Negosyo [MommyN]
Mommy Negosyo shared her inspiring journey of building a successful digital consulting practice later in life. Her story highlighted that digital transformation is not limited by age—it is powered by adaptability, resilience, and the courage to embrace new tools.
3. Featured Talk: Value-Based Pricing in the Age of AI
By Mary Anne Quirim-Medialdea, CPA
This session focused on rethinking traditional pricing models. With AI reshaping service delivery, CPAs are encouraged to move beyond hourly billing and adopt value-based pricing to better reflect the true impact of their services on client success.
4. Panel Discussion: Mindset Over Manual | Why Beliefs—Not Just Tools—Are Holding Business Owners Back
Panelists:
Kim Lato – Kimstore
Dennis Velasco – Prosperna
Jojo Malolos – PayMongo
Nick Torres – TVP
Moderator: Marvin Galang
The panel explored how success in digital transformation depends not just on adopting new tools, but on reshaping business owner mindsets. Changing limiting beliefs is as important as upgrading systems and processes.
5. Demo: 01 JuanTax – Introducing the JuanTax Functions and Features
By Marvin Galang
A hands-on demonstration of JuanTax’s latest features showcased how the platform simplifies tax compliance, reporting, and filing—empowering both accountants and business owners with smarter, easier tools.
After the Talks
The event concluded with a Networking Party and Product Showcase, allowing participants to exchange ideas, discover innovations, and build meaningful connections across the accounting and finance community.
Moving Forward
JuanUp 2025 reaffirmed the importance of continuous learning, embracing AI, and aligning business practices with value-driven approaches. YRABSC remains committed to leveraging these insights to provide clients with innovative, ethical, and future-ready accounting solutions.
For more insights and resources, visit YRA Co. & CPAs.
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